Stephen Moyer - Marie Claire US June 2009

While just randomly looking through a magazine earlier today I saw something I found very amusing. I've just got into the true Blood fandom and my only access into it is my Season 1 DVD set and the first three Sookie Stackhouse books (We don't have HBO). When I came across this I thought "BINGO! Take that Twilight geeks!"

Gawker's vampire website has some seeing red.

The thing I was refering to yesterday:


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Gawker's vampire website has some seeing red.

NEW YORK (AP) — Is it an ad or a blog?

An attempt by HBO to promote its vampire series True Blood has some blood boiling at the popular Gawker website.

HBO produced a fake blog supposedly written by a vampire. It's embedded within the popular Gawker website and made to look just like it — with no indication that it's paid advertising copy.

Gawker's managing editor objects. Gabriel Snyder says it blurs the line between editorial and advertising. Although Gawker later added a small disclaimer at the bottom of the fake Bloodcopy blog, the company's advertising chief suggests critics like Snyder should remember what pays the bills.

An HBO executive says it shouldn't be a hard joke to get, since it's a blog purported to be written by a vampire.